Escape the 'Be Better' Trap: Discover True Differentiation!

Is your business caught up in the relentless pursuit of being better than your competitors? The 'be better' trap often leads us into a vortex of endless comparisons—faster, cheaper, easier, and the list goes on.

Best practices advise differentiating your business by offering something competitors lack to make your business stand out. 

However, that distinctive value proposition has limitations. Simply striving to be a better version of other businesses won't provide the sharp distinction you seek.

While narrowing your target market, delivering superior customer service, creating irresistible offers, and being an industry expert are viable options, the true key to standing out lies in the values that your business stands for—not just what it does.

Ready to break free from the 'be better' trap? 

Watch Leray's video and embark on a journey of true distinction in business and life.

Then, take the next steps to partner with Jesus in business. (Our always-FREE JC CEOs Bible Institute will show you how.)